Our Story

Our Story

Discover the Chinatours.com story

We’re real people who love showing China to the world

Mr. Li
ChinaTours.com Founder

We think the ChinaTours.com story is special.

ChinaTours.com founder, Mr Li has had the travel bug all his life. You could say travel is in his DNA. But it’s not just any travel. It’s travel that allows people from different cultures to connect and understand each other better.

An innovator and creative thinker, Mr Li was one of the first tour operators in China to introduce Western adventurers to China’s rich culture and history. Running inbound tours, he has brought people from all over the world and helped them experience China.

As Chinese people gained the freedom to travel, Mr Li brought Chinese tourists to Australia and other western countries. As a result of creating strong cross-cultural connections, Mr Li’s company was awarded numerous tourism awards, both in China and internationally.

Now having lived as a Chinese expatriate, Mr Li has continued his work. Under the banner of ChinaTours.com, Mr Li is sharing what he does best: the ability to design and create quality tours for discerning travelers seeking unique and authentic travel experiences.

Actively overseeing every aspect of business operations with his wife, Mrs Li, who is also an experienced travel guide, he personally selects ChinaTours.com accommodation, cruise and transport partners, demanding the highest standard of professionalism from all. He regularly makes changes to the selection of providers based on their commitment to service and customers’ experience.

His vision for ChinaTours.com is to be the most trusted tour provider in China for Western travelers. Through his experience as a business owner and international traveler himself, Mr Li brings you his unique insights of China that allow his guests to experience and see the real China.

Meet the ChinaTours.com team and partners

Experienced China tour professionals serving Western travelers

Take a look

ChinaTours.com

We’re driven by our values

1

We create and share experiences

We know one of the best things about travel is the memories. Delivering more than China’s best tours, we create memorable experiences for our customers.

2

We build cultural connections

China is a culturally rich, and deeply fascinating place. With a strong focus on culture, our tours are about helping the world discover real China.

3

We’re here to serve

We are guided by a commitment to the highest standard of service to our travelers – at every stage of the journey. No matter how small, we take care of every detail.

4

We do what we say we will

We focus on being fully transparent in our communications with customers – before, during and after your tour. It’s how we build trust and demonstrate integrity. We do what we say we will.

Testimonials


Debbie W
Debbie W
Reviewed on July 4, 2025
Tripadvisor score Beautiful China!

June 2025 • Family

We absolutely had a wonderful time and would highly recommend Chinatours.com to assist travelers to build their itinerary. Our itinerary was well outlined to include many wonderful historical sites, fun outdoor markets and beautiful gardens. We were guided by very knowledgeable and friendly tour guides. We especially liked Lee. She was accommodating, knowledgeable about the history of China, introduced us to the many wonderful things about the culture, recommended very good local restaurants, and assured confirmation and safety of our transportation. Chinatours booked us very nice hotels and the transport between cities was seamless. We really enjoyed our time in China and wished we could have stayed longer.
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Daniel R
Daniel R
Reviewed on July 3, 2025
Tripadvisor score Great Time In Beijing!

July 2025 • Solo

Really enjoyed by first trip to Beijing! Our tour guide, Nancy, was terrific. She was very informative and kept things very well organized and on schedule. I would definitely recommend China Tours to anyone who wants to visit China.
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Sherin E
Sherin E
Reviewed on July 3, 2025
Tripadvisor score Fantastic tour guide in Beijing!

July 2025 • Family

Our trip in Beijing was absolutely amazing. We had an excellent tour guide, Nancy. She was very knowledgeable, supportive and always ready to help us to make our stay enjoyable. We highly recommend her.
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Ivan J
Ivan J
Reviewed on July 3, 2025
Tripadvisor score Beijing tour group

July 2025 • Couples

Great Beijing tour, the small group works great. Excellent tour guide Nancy - good English, fun and loads of knowledge. Accommodation was great!
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Genoveva G
Genoveva G
Reviewed on June 24, 2025
Tripadvisor score Great tour with Linda in Beijing

June 2025 • Friends

This is our second tour with China tours, and it was fantastic. Linda was our guide in Beijing. She was great! She was very knowledgeable about history and culture and a very kind person. Our group was a mix of young and old, and she made our days in Beijing interesting for everyone. We highly recommend Linda and China tours!
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Tofta2010
Tofta2010
Reviewed on June 23, 2025
Tripadvisor score Very interesting and inspiring days!

June 2025 • Friends

Linda did an excellent job to explain and teaching us all about Chinese history and give us a good insight to all the places she showed us. We were a diverse group and even got our three children interred along the way. Thanks Linda!
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Gavin M
Gavin M
Reviewed on June 19, 2025
Tripadvisor score 100% fabulous experience

June 2025 • Family

The trip with China Tours was 100% fabulous. Everything about it was exactly as described. The tour guides were all wonderful, the hotels, and transfers (two bullet trains, two domestic flights) were amazing, everything went exactly as planned, and we had a great first trip to China. We did the 13 Days China Wonders & Pandas tour in June 2025. The balance was perfect between sightseeing with the guides and having free time to explore this amazing country at each destination. The high quality of the five guides along the way really made the trip. They were wonderful people without exception: professional, courteous, very knowledgeable, and friendly. The team at China Tours did truly great work in arranging everything, down to the last detail. Thank you very much for making this trip a really great experience!
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Susan B
Susan B
Reviewed on June 19, 2025
Tripadvisor score The only way to visit China!

June 2025 • Couples

This is a fantastic tour. The tour guides are amazing- so knowledgeable and extremely helpful. The experience of visiting the historic sites has been made far richer than it would’ve been on our own. We have left China with a greater understanding of Chinese history, culture and its people.
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