Discover the Chinatours.com story
We’re real people who love showing China to the world
ChinaTours.com Founder
We think the ChinaTours.com story is special.
ChinaTours.com founder, Mr Li has had the travel bug all his life. You could say travel is in his DNA. But it’s not just any travel. It’s travel that allows people from different cultures to connect and understand each other better.
An innovator and creative thinker, Mr Li was one of the first tour operators in China to introduce Western adventurers to China’s rich culture and history. Running inbound tours, he has brought people from all over the world and helped them experience China.
As Chinese people gained the freedom to travel, Mr Li brought Chinese tourists to Australia and other western countries. As a result of creating strong cross-cultural connections, Mr Li’s company was awarded numerous tourism awards, both in China and internationally.
Now having lived as a Chinese expatriate, Mr Li has continued his work. Under the banner of ChinaTours.com, Mr Li is sharing what he does best: the ability to design and create quality tours for discerning travelers seeking unique and authentic travel experiences.
Actively overseeing every aspect of business operations with his wife, Mrs Li, who is also an experienced travel guide, he personally selects ChinaTours.com accommodation, cruise and transport partners, demanding the highest standard of professionalism from all. He regularly makes changes to the selection of providers based on their commitment to service and customers’ experience.
His vision for ChinaTours.com is to be the most trusted tour provider in China for Western travelers. Through his experience as a business owner and international traveler himself, Mr Li brings you his unique insights of China that allow his guests to experience and see the real China.
Meet the ChinaTours.com team and partners
Experienced China tour professionals serving Western travelers
ChinaTours.com
We’re driven by our values
We create and share experiences
We know one of the best things about travel is the memories. Delivering more than China’s best tours, we create memorable experiences for our customers.
We build cultural connections
China is a culturally rich, and deeply fascinating place. With a strong focus on culture, our tours are about helping the world discover real China.
We’re here to serve
We are guided by a commitment to the highest standard of service to our travelers – at every stage of the journey. No matter how small, we take care of every detail.
We do what we say we will
We focus on being fully transparent in our communications with customers – before, during and after your tour. It’s how we build trust and demonstrate integrity. We do what we say we will.
Yunnan trips, to Kunming, Dali, Lijiang, Shangri-la
