Our Story

Our Story

Discover the Chinatours.com story

We’re real people who love showing China to the world

Mr. Li
ChinaTours.com Founder

We think the ChinaTours.com story is special.

ChinaTours.com founder, Mr Li has had the travel bug all his life. You could say travel is in his DNA. But it’s not just any travel. It’s travel that allows people from different cultures to connect and understand each other better.

An innovator and creative thinker, Mr Li was one of the first tour operators in China to introduce Western adventurers to China’s rich culture and history. Running inbound tours, he has brought people from all over the world and helped them experience China.

As Chinese people gained the freedom to travel, Mr Li brought Chinese tourists to Australia and other western countries. As a result of creating strong cross-cultural connections, Mr Li’s company was awarded numerous tourism awards, both in China and internationally.

Now having lived as a Chinese expatriate, Mr Li has continued his work. Under the banner of ChinaTours.com, Mr Li is sharing what he does best: the ability to design and create quality tours for discerning travelers seeking unique and authentic travel experiences.

Actively overseeing every aspect of business operations with his wife, Mrs Li, who is also an experienced travel guide, he personally selects ChinaTours.com accommodation, cruise and transport partners, demanding the highest standard of professionalism from all. He regularly makes changes to the selection of providers based on their commitment to service and customers’ experience.

His vision for ChinaTours.com is to be the most trusted tour provider in China for Western travelers. Through his experience as a business owner and international traveler himself, Mr Li brings you his unique insights of China that allow his guests to experience and see the real China.

Meet the ChinaTours.com team and partners

Experienced China tour professionals serving Western travelers

Take a look

ChinaTours.com

We’re driven by our values

1

We create and share experiences

We know one of the best things about travel is the memories. Delivering more than China’s best tours, we create memorable experiences for our customers.

2

We build cultural connections

China is a culturally rich, and deeply fascinating place. With a strong focus on culture, our tours are about helping the world discover real China.

3

We’re here to serve

We are guided by a commitment to the highest standard of service to our travelers – at every stage of the journey. No matter how small, we take care of every detail.

4

We do what we say we will

We focus on being fully transparent in our communications with customers – before, during and after your tour. It’s how we build trust and demonstrate integrity. We do what we say we will.

Testimonials


Sunshine23356127581
Sunshine23356127581
Reviewed on 10 Jan. 2025
Tripadvisor score Great experience!

Dec 2024 • Family

We started in Kunming and made our way to Shangr-Li, stopping by in Dali and Lijiang. The places were amazing and the agency was greatly supportive and flexible, catering very nicely to our needs (extremely appreciated when traveling with 1 baby and 1 toddler!!).
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Sophie Gillian C
Sophie Gillian C
Reviewed on 2 January 2025
Tripadvisor score Pleasant and professional service

Dec 2024 • Solo

It has been a very pleasant trip to Chengdu, albeit my first visit to the city. The guide, Robert and the driver had exhibited exemplary services during this period. Very professional and detailed in introducing the sites visited. Look forward to visiting the city again.
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Maps48010261076
Maps48010261076
Reviewed on 20 December 2024
Tripadvisor score Well arranged private tours.

Nov 2024 • Couples

We worked with Martha from China Tours.she was terrific in making all the arrangements. She was available by WeChat when we arrived in China. Hotels were top notch. The guides in each city were friendly and personable: . Ariel in Beijing , Elyshia in Xian and Warren in Shanghai. The guides assisted us at the airports or train station. Cars were comfortable. We chose China Tours because we were not interested in “ shopping tours “. We liked the guided visits to historic sights but liked having some free time to explore on our own. Would certainly use them again for future trips to China.
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Nicky B
Nicky B
Reviewed on 18 December 2024
Tripadvisor score 15 Days Around China

Dec 2024 • Family

We just returned from a 15 day trip around China. Leading up to the holiday China Tours helped us immensely by providing feedback and information regarding our itinerary and told us about all the apps required to get by in China. We had 3 day tours with China Tours in Beijing, Xi’an and Chengdu with the amazing guides Kevin, Helen and Tracy who were very informative (spoke very good English) and took us to all the essential sights in China. China Tours went above and beyond to create an incredible experience for us which we will remember forever.
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 Lorna P
Lorna P
Reviewed on 16 Nov. 2024
Tripadvisor score 35 day personalised trip of China & Tibet

Oct 2024 • Friends

2 couples just completed a 35 day tour of China using individual English speaking local guides in each area we visited. We planned what we wanted to see and China Tours organised all the linguistics. We travelled by bullet train, cars & a plane to access areas not included in group tours. China Tours also provided us with some smaller boutique hotels at our request, which were amazing. The difference in cost for this personalised tour was great value. All the guides and drivers were very experienced and did their best to give us the most enjoyable experience. China Tours head office representative was always available on WeChat for any questions or changes which could effect our trip. (Such as a typhoon in Hong Kong on our last 2 days) As very experienced self guided travelers we would highly recommend China Tours in a country where the language & logistics are challenging.
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Dennis Yip
Dennis Yip
Reviewed on 3 Nov. 2024
Tripadvisor score Exceptional Experience with ChinaTours!

Oct 2024 • Family

We recently booked a private family vacation with ChinaTours.com for a week-long adventure in Xi'an and Luoyang, and it was nothing short of exceptional! The itinerary was perfectly crafted, allowing sufficient time to explore the iconic sites like the Terracotta Warriors and the breathtaking Longmen Grottoes and many more. Kudos to Ms. Lora of ChinaTours, everything was tailored to our interests, allowing us to explore hidden gems and local favourites. Our English-speaking guides, Felix (方洪杰) for Xi'an & Shirley (周丹丹) for Luoyang, were very knowledgeable and engaging, making history come alive for us. They were not only knowledgeable but also passionate about their cities, sharing stories and insights that enriched our experience beyond the typical tourist narratives. We had the opportunity to witness a few spectacular and mesmerizing cultural and historical performances at a grandeur scale, which added a personal touch to our understanding of the culture and history. The guides were very accommodating in the dining options, which allowed us to savour the delicious local cuisines of the Shaanxi and Henan provinces. The seamless transportation via the minivan and high-speed trains added to our travel experience, making everything relaxing and stress-free. ChinaTours truly thought of everything to ensure our family had an unforgettable trip in China. We highly recommend ChinaTours to anyone looking for a seamless and memorable visit to China!
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Excursion06754325819
Excursion06754325819
Reviewed on 31 Oct. 2024
Tripadvisor score Perfect trip in every way

Oct 2024 • Solo

This was a perfect trip in every way. Beautiful hotels, wonderful guides and drivers, sightseeing with explanations! I chose a private tour and the entire 3 week trip was exceptional . The itinerary was adjusted due to weather or unique museums exhibitions! All the hotels were excellent - clean ,modern and great locations with breakfast. New cars and excellent drivers. China Tours is my first choice as an exceptional tour company. They are number one! Very personalize travel , attention to detail and available 24/7. I will rebook with them!
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Robert N
Robert N
Reviewed on 28 Oct. 2024
Tripadvisor score China Tours review

Oct 2024 • Friends

If you’re going to China on a vacation, China Tours is the Company you must go with. Their tour guides are knowledgeable, efficient, courteous, and giving. The itinerary we chose was amazing and we were guided through the entire trip by these wonderful tour guides. They were always on time and greeted you with a smile. Once again, I highly recommend China Tours.😊👍😁🤩
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