Our Story

Our Story

Discover the Chinatours.com story

We’re real people who love showing China to the world

Mr. Li
ChinaTours.com Founder

We think the ChinaTours.com story is special.

ChinaTours.com founder, Mr Li has had the travel bug all his life. You could say travel is in his DNA. But it’s not just any travel. It’s travel that allows people from different cultures to connect and understand each other better.

An innovator and creative thinker, Mr Li was one of the first tour operators in China to introduce Western adventurers to China’s rich culture and history. Running inbound tours, he has brought people from all over the world and helped them experience China.

As Chinese people gained the freedom to travel, Mr Li brought Chinese tourists to Australia and other western countries. As a result of creating strong cross-cultural connections, Mr Li’s company was awarded numerous tourism awards, both in China and internationally.

Now having lived as a Chinese expatriate, Mr Li has continued his work. Under the banner of ChinaTours.com, Mr Li is sharing what he does best: the ability to design and create quality tours for discerning travelers seeking unique and authentic travel experiences.

Actively overseeing every aspect of business operations with his wife, Mrs Li, who is also an experienced travel guide, he personally selects ChinaTours.com accommodation, cruise and transport partners, demanding the highest standard of professionalism from all. He regularly makes changes to the selection of providers based on their commitment to service and customers’ experience.

His vision for ChinaTours.com is to be the most trusted tour provider in China for Western travelers. Through his experience as a business owner and international traveler himself, Mr Li brings you his unique insights of China that allow his guests to experience and see the real China.

Meet the ChinaTours.com team and partners

Experienced China tour professionals serving Western travelers

Take a look

ChinaTours.com

We’re driven by our values

1

We create and share experiences

We know one of the best things about travel is the memories. Delivering more than China’s best tours, we create memorable experiences for our customers.

2

We build cultural connections

China is a culturally rich, and deeply fascinating place. With a strong focus on culture, our tours are about helping the world discover real China.

3

We’re here to serve

We are guided by a commitment to the highest standard of service to our travelers – at every stage of the journey. No matter how small, we take care of every detail.

4

We do what we say we will

We focus on being fully transparent in our communications with customers – before, during and after your tour. It’s how we build trust and demonstrate integrity. We do what we say we will.

Testimonials


alizasopharr
alizasopharr
Reviewed on May 27, 2025
Tripadvisor score Amazing trip, extraordinary people !

May 2025 • Friends

Linda (Sun) was an incredibly sweet and attentive guide, she helped make an already amazing trip extraordinary by going above and beyond to help us be as comfortable as possible. I would recommend her and China Tours to anyone hoping to visit, truly an unforgettable experience!
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Adventurer508882
Adventurer508882
Reviewed on May 26, 2025
Tripadvisor score Xi’an more than only the Terracotta Army

May 2025 • Couples

It was a dream come true. Excellent guide, Felix and very good driver with a spacious and clean car. A wonderful experience and a lovely hotel.
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Ruby J
Ruby J
Reviewed on May 22, 2025
Tripadvisor score Beijing china tour

May 2025 • Friends

Sun (Linda/ling ling) was an absolute pleasure to have as a tour guide. I really feel like she went above and beyond to make the beginning of this tour an amazing experience. She was patient but ensured we were on time to everything and clearly very knowledgeable about the beautiful sights to see in Beijing. My luggage was lost and she was very diligent in its recovery, I am very grateful she was out tour guide she made this an even better experience without a doubt
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Hannah B
Hannah B
Reviewed on May 22, 2025
Tripadvisor score China tour

May 2025 • Friends

Sun/linda was very kind and attentive to all of our needs. She was patient and made the experience so much more enjoyable and easy considering we do not speak Chinese. She was very knowledgeable and made navigating the city fun and entertaining. I am so grateful she was our tour guide she took the best photos f me at so many beautiful places in Beijing
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A W
A W
Reviewed on May 19, 2025
Tripadvisor score A memorable trip

May 2025 • Friends

The trip is very organized and tour is running smoothly. The trip is memorable and money is well spent. The contest highly recommended.
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 Allen M
Allen M
Reviewed on May 17, 2025
Tripadvisor score Highly recommended

Apr 2025 • Family

As an experienced international traveler, I had never used a travel agency before. I felt China was different and that I should use an agency. I am 100 percent happy I did and that I chose China Tours. Martha was responsive, helpful and listened to our particular wants and desires. We had three different guides and they were all of very high standards. Would highly recommend using for any China trios.
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C S
C S
Reviewed on May 10, 2025
Tripadvisor score Great and flawless experience

Apr 2025 • Family

I booked them for two cities and I had a very smooth experience from the beginning until the end. They were able to accomodate to any changes, and all the pickups, guides, and transport were flawless. I would book them again anytime.
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Rene N
Rene N
Reviewed on May 10, 2025
Tripadvisor score Unforgetable memories from Beijing

May 2025 • Couples

Unforgetable stay in Beijing. The service of Chinatours is excellent, everything went smothly, no crowds, no waiting time in queue lines. And our tour guide Nancy was so high professional! She cared about us unbelievably nicely. I would reccomend this travel agency to all who would like make a trip to China.
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