Our Story

Our Story

Discover the Chinatours.com story

We’re real people who love showing China to the world

Mr. Li
ChinaTours.com Founder

We think the ChinaTours.com story is special.

ChinaTours.com founder, Mr Li has had the travel bug all his life. You could say travel is in his DNA. But it’s not just any travel. It’s travel that allows people from different cultures to connect and understand each other better.

An innovator and creative thinker, Mr Li was one of the first tour operators in China to introduce Western adventurers to China’s rich culture and history. Running inbound tours, he has brought people from all over the world and helped them experience China.

As Chinese people gained the freedom to travel, Mr Li brought Chinese tourists to Australia and other western countries. As a result of creating strong cross-cultural connections, Mr Li’s company was awarded numerous tourism awards, both in China and internationally.

Now having lived as a Chinese expatriate, Mr Li has continued his work. Under the banner of ChinaTours.com, Mr Li is sharing what he does best: the ability to design and create quality tours for discerning travelers seeking unique and authentic travel experiences.

Actively overseeing every aspect of business operations with his wife, Mrs Li, who is also an experienced travel guide, he personally selects ChinaTours.com accommodation, cruise and transport partners, demanding the highest standard of professionalism from all. He regularly makes changes to the selection of providers based on their commitment to service and customers’ experience.

His vision for ChinaTours.com is to be the most trusted tour provider in China for Western travelers. Through his experience as a business owner and international traveler himself, Mr Li brings you his unique insights of China that allow his guests to experience and see the real China.

Meet the ChinaTours.com team and partners

Experienced China tour professionals serving Western travelers

Take a look

ChinaTours.com

We’re driven by our values

1

We create and share experiences

We know one of the best things about travel is the memories. Delivering more than China’s best tours, we create memorable experiences for our customers.

2

We build cultural connections

China is a culturally rich, and deeply fascinating place. With a strong focus on culture, our tours are about helping the world discover real China.

3

We’re here to serve

We are guided by a commitment to the highest standard of service to our travelers – at every stage of the journey. No matter how small, we take care of every detail.

4

We do what we say we will

We focus on being fully transparent in our communications with customers – before, during and after your tour. It’s how we build trust and demonstrate integrity. We do what we say we will.

Testimonials


Mark A
Mark A
Reviewed on Aug 25, 2025
Tripadvisor score Amazing China

Aug 2025 • Couples

We had a great 14 day trip with a week gap in the middle to attend the world games in Chengdu. With only three weeks before we departed Dora provided a draft itinerary in 2 hours that required only minor changes. Dora was always available to sort any issues for the whole trip - but tracking down our lost luggage was an outstanding effort. In Guilin we were greeted by Joanne who made our first days in China very memorable, Longji rice terraces and trying local food were highlights. Thanks for the thoughtful train snacks Joanne. Lucy met us at Zhangjiajie and was great company as well as a great guide especially in the amazing and extensive Zhangjiajie National Forest Park. Thanks for the local restaurant tips Lucy. The fast train across the mountains that divide southern and northern China to Xi’an, led us to Helen and her driver who covered both exits to ensure we did not get lost. Helen shared her love and vast knowledge of ancient China - terracotta warriors, and the amazing historic and modern Xi’an. Thanks Helen you brought two thousand years of history and the Silk Road to life. Our last fast train brought us to Beijing and the super resilient Lee, preparations for the victory over Japan parade in Tiananmen Square complicated things and meant that despite great effort by Lee and Dora we will have to visit the square next time. Lee managed the situation very well and we enjoyed our forbidden city, summer palace, Hutongs and temple of heaven day followed by a whole day on the Great Wall which was amazing. Thanks Lee, smiling and super cool under pressure. Special thanks to all our drivers, whose skill, patience and endless bottles of water made every trip stress free. All our hotels were well chosen and met or exceeded expectations. China was fascinating, friendly and full of new experiences, China tours made sure we enjoyed every moment. We’ll be recommending them to our friends and hope to come back and explore more of this beautiful country .
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Tim C
Tim C
Reviewed on Aug 21, 2025
Tripadvisor score Beijing tour

Aug 2025 • Couples

Our guide Linda was fantastic and to have a guide and a driver Zhang made the most of our tour of Beijing with no stress. We got picked up on arrival right from the start and delivered to our departure at the end.
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Sarinee Y
Sarinee Y
Reviewed on Aug 21, 2025
Tripadvisor score Beijing tour

Aug 2025 • Friends

Linda and the Zhang doing wonderful jobs. Thank you so much for show us around Beijing. .I enjoyed the time in Beijing so much
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Petra H
Petra H
Reviewed on Aug 14, 2025
Tripadvisor score A very professional and friendly team. We had a great and unforgettable trip thanks to The China Guide.

Aug 2025 • Friends

The team at The China Guide was very reliable and understanding, even in the planning phase. With a lot of patience, our individual needs and ideas were addressed. Short-term requests or change requests were quickly taken into account. Planning and organizing the trip was completely uncomplicated and fast through WeChat and email. The guides booked on site were punctual and reliable. The contact absolutely uncomplicated and reliable. So we were able to put together our very individual journey and it went smoothly and optimally. Thank you dear team from China Guide (Lina, Lily, Jack and Alice). Petra and Juliet.
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Fay O
Fay O
Reviewed on Aug 11, 2025
Tripadvisor score A Beautiful Travel Memory

Apr 2025 • Friends

My bestie and I visited China in April for a "recharging holiday". We absolutely had a really wonderful time there. Martha help us for designing a unique private tour according to my "wishing list". We visited Shanghai, Hangzhou and Suzhou. The tranquil classical Chinese garden, the amazing ancient water town, the historic tea house, the authentic local food, the exciting custom clothing experience, and the knowledgeable tour guides, are all my beautiful travel memory. Thank you ChinaTours.com for the professional and premium quality services!
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Nics25
Nics25
Reviewed on Aug 10, 2025
Tripadvisor score Fabulous Family Holiday with great guides!

Aug 2025 • Family

Fabulous family holiday expertly curated by China Tours. Nothing was too much trouble for the helpful guides. Especially Linda in Beijing who expertly navigated the crowds to maximise our experience and provide a truly special time. Would highly recommend China Tours and look forward to returning to China soon
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Graeme C
Graeme C
Reviewed on Aug 10, 2025
Tripadvisor score Great China Tour

Aug 2025 • Family

Great China tour! Visited 4 key places in China: Shanghai/Guilin/Xian/Beijing. Saw all the key sights in those cities. Great tour guides of William; Summer and especially Linda! Thank you! Highly recommend.
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Debbie W
Debbie W
Reviewed on July 4, 2025
Tripadvisor score Beautiful China!

June 2025 • Family

We absolutely had a wonderful time and would highly recommend Chinatours.com to assist travelers to build their itinerary. Our itinerary was well outlined to include many wonderful historical sites, fun outdoor markets and beautiful gardens. We were guided by very knowledgeable and friendly tour guides. We especially liked Lee. She was accommodating, knowledgeable about the history of China, introduced us to the many wonderful things about the culture, recommended very good local restaurants, and assured confirmation and safety of our transportation. Chinatours booked us very nice hotels and the transport between cities was seamless. We really enjoyed our time in China and wished we could have stayed longer.
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