Our Story

Our Story

Discover the Chinatours.com story

We’re real people who love showing China to the world

Mr. Li
ChinaTours.com Founder

We think the ChinaTours.com story is special.

ChinaTours.com founder, Mr Li has had the travel bug all his life. You could say travel is in his DNA. But it’s not just any travel. It’s travel that allows people from different cultures to connect and understand each other better.

An innovator and creative thinker, Mr Li was one of the first tour operators in China to introduce Western adventurers to China’s rich culture and history. Running inbound tours, he has brought people from all over the world and helped them experience China.

As Chinese people gained the freedom to travel, Mr Li brought Chinese tourists to Australia and other western countries. As a result of creating strong cross-cultural connections, Mr Li’s company was awarded numerous tourism awards, both in China and internationally.

Now having lived as a Chinese expatriate, Mr Li has continued his work. Under the banner of ChinaTours.com, Mr Li is sharing what he does best: the ability to design and create quality tours for discerning travelers seeking unique and authentic travel experiences.

Actively overseeing every aspect of business operations with his wife, Mrs Li, who is also an experienced travel guide, he personally selects ChinaTours.com accommodation, cruise and transport partners, demanding the highest standard of professionalism from all. He regularly makes changes to the selection of providers based on their commitment to service and customers’ experience.

His vision for ChinaTours.com is to be the most trusted tour provider in China for Western travelers. Through his experience as a business owner and international traveler himself, Mr Li brings you his unique insights of China that allow his guests to experience and see the real China.

Meet the ChinaTours.com team and partners

Experienced China tour professionals serving Western travelers

Take a look

ChinaTours.com

We’re driven by our values

1

We create and share experiences

We know one of the best things about travel is the memories. Delivering more than China’s best tours, we create memorable experiences for our customers.

2

We build cultural connections

China is a culturally rich, and deeply fascinating place. With a strong focus on culture, our tours are about helping the world discover real China.

3

We’re here to serve

We are guided by a commitment to the highest standard of service to our travelers – at every stage of the journey. No matter how small, we take care of every detail.

4

We do what we say we will

We focus on being fully transparent in our communications with customers – before, during and after your tour. It’s how we build trust and demonstrate integrity. We do what we say we will.

Testimonials


Sumaiya S
Sumaiya S
Reviewed on Nov 20, 2025
Tripadvisor score First Time Traveller 10/10

Oct 2025 • Solo

My entire experience was a 10/10 - the hotels, schedules, timeliness and even the tour guides - on par, they spoke English and gave a lot of insights into historical events and cultural significance as we went on various tours. I would highly recommend! My entire two weeks was absolutely exciting, little packed but worth it. Definitely using China Tours for my next trip!
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Resort12472330819
Resort12472330819
Reviewed on Nov 07, 2025
Tripadvisor score Great experience!

Oct 2025 • Couples

Fabulous 13 day no shopping, small group China trip. (4 of us in Beijing and Xi’an and just 2 for remainder). Itinerary included Beijing, Xi’an, Chonqing, Yangtze cruise, Zhangjiajie and Shanghai. Great guides and drivers, accommodation was excellent and we were lucky enough to get 2 upgrades! Guides were all knowledgeable, professional, punctual and very helpful. Right from planning and booking stage, Dora from China Tours delivered a great experience. Guides included, Lee (Beijing), Helen (Xi’an), Jasmine (Chongqing), Amber (Yichang), Fiona (Zhangjaijie) and John (Shanghai). Thanks China Tours!
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Scott G
Scott G
Reviewed on Oct 25, 2025
Tripadvisor score Once in a life time. Don’t miss it!

Oct 2025 • Friends

We love China Tours, and glad we chose them.

So far, we’re having a wonderful experience with our tour guide, Helena, in Hong Kong. She is incredibly knowledgeable, speaks excellent English, and shared so much fascinating information about every place we visited. She took us to many interesting and beautiful locations that we might never have discovered on our own. Throughout the day, she was patient, kind, and always ready to help with anything we needed. Her professionalism and friendly personality made the tour both enjoyable and memorable. We are very grateful for her guidance and would highly recommend her to anyone visiting Hong Kong, and we can’t wait to visit China too!
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Emmanuel B
Emmanuel B
Reviewed on Oct 25, 2025
Tripadvisor score An unforgettable experience in Xi’an!

Oct 2025 • Couples

This is the fourth time I write this review because tripadvisor keeps saying it was made using AI. As a non-native English speaker, I used AI to give Cathy the highest praise I could for taking care of us during our trip to Xi'an. She's the best and takes care of every single detail. To Cathy my biggest thanks and to tripadvisor and its insipid AI I hope you detect a drop in content creation due to this.
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Donna B
Donna B
Reviewed on Oct 24, 2025
Tripadvisor score White Glove Treatment

Sept 2025 • Solo

I was a little nervous- never been to Asia, never used this company etc but WOW. I was completely blown away by the service. I booked the two week tour that included Beijing- Xi-an Yangtze cruise- Zhangjiajie and Shanghai. The hotels were fabulous. The transportation included two high speed trains, plane, and private driving service. The guides were top notch and stayed with us until we were on the train and another met us at the other end when we stepped off. Our group was small so we were mobile and able to navigate easily. There wasn’t any shopping stops.
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Austp
Austp
Reviewed on Oct 22, 2025
Tripadvisor score Excellent Tour Organisation

Oct 2025 • Family

great organization of tours, excellent tour guides and communication was always spot on. Would book again with China Tours
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Venture39067238865
Venture39067238865
Reviewed on Sept 29, 2025
Tripadvisor score Great time in China

Sept 2025 • Solo

I traveled through China with China Tours from Sep. 11th to 25th and had a great time. I visited Beijing, Xian, Chongqing, Yangtze river cruise, Zhangjiajie and Shanghai. Everything went smoothly and the tour guides are really helpful and professional. It would be fair to mention their names, just to give them their due: Lee in Beijing, Helen in Xian, Winnie in Chongqing, Lucy in Zhangjiajie and John and Cici in Shanghai. There are many highlights in a country like China, but from a foreigner's point of view maybe Chongqing stands out clearly, if only for unusual, and touring with Winnie, with her deep knowledge of the city made for a great experience.
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isabelle1610
isabelle1610
Reviewed on Sept 23, 2025
Tripadvisor score Great

Sept 2025 • Solo

I had a fantastic trip in China. I was met by 4 different guides in China in each city. In Beijing, I was met by Lindsey , in Xian By Linda, Warren in Shangai and Mathew in Hong kong. They were all very professional and I enjoyed the stories. You have a beautiful country and a lot of history I will definitely recommend China Tours. I met some wonderful people too. The highlight of the tour was surprising my son Jason in Hong Kong as he was celebrating his 30th 🥰
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