Our Approach

Our Approach

Discover the Chinatours.com approach to exploring China

Creating beautiful travel memories is our business

Because every traveler is unique, we believe every travel experience should be unique too. That’s why our approach to travelling and tours is different.

Based on decades of experience on the ground delivering tours, we understand exactly what it takes to make special travel memories that last a lifetime.


We create beautiful travel memories

ChinaTours.com is more than a tour operator in China.

We understand one of the best things about traveling is talking about the experience after the tour is over. We’re committed to creating beautiful travel memories every time you tour with us.


You’ll discover real China with us

We help the world uncover and experience real China.

With a focus on culture, people, places and authentic experiences, you’ll discover a different – and real – China with us. It’s why we have our no commission-based shopping commitment. It’s for people who value experience.


Our tours are based on real experiences, not shopping

While shopping is a big part of travel (we love shopping too!), at ChinaTours.com, we design tours around enjoying the experience of real China, not shopping.

We want our travellers to feel they have a choice about what they purchase and where. It’s the reason every member of our team is paid a salary, instead of having to rely on receiving sales commissions from preferred store operators on the tour.

The benefit to you is ChinaTours.com guides and drivers are totally independent and focused on delivering a memorable experience, not generating an income. They are free to share their wonderful local knowledge of what’s best in every location you visit.

Want insider shopping tips? No problem. Be sure to check with your guide while on tour with us. And if you’ve made a discovery before arriving in China, let us know. We’d love to take you there and can help with translation, selection and creation of a real China experience.


Our tour guides are English speaking

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


We look after every detail

Great service means we’re attentive to every detail, large or small, at every stage of your China travel experience. Whether you’re booking or taking a tour, we encourage our customers to let us know if information or assistance is required.


Our price difference = a beautiful experience

ChinaTours.com is committed to creating beautiful travel memories. Whether we’re devising our own tours, or custom designing one for you, our focus is on providing you with an experience you’ll enjoy and remember, long after you’ve arrived home.

We source premium partner providers for accommodation, travel and experiences. We do this because we understand the importance of making the most of your precious travel time. It’s why we include centrally located accommodation, comfortable travel times (no pre-dawn starts), and small groups.

Why is this better? Instead of being constrained by tight tour timetables, commission-based shopping destinations, and tour food, you can enjoy total flexibility during your experience with us: relaxed travel pace, eating where you’d like, and incredible accommodation options. Wherever it is, ChinaTour.com guides will take you there!


Connect with real people who know China

For over ten years we’ve been developing our team of travel consultants and guides who are committed to making your tour a beautiful travel memory.

Our big focus? Having a team who understand how important it is to integrate with different cultures. We know we get it right because that’s what people tell us.

From your first enquiry with ChinaTours.com through to the last day of your tour, we ensure our communication with you is clear and comprehensive.


We really care

As a family owned business, we treat our guests and our travel partners how we like be treated – with respect and care.

Our team genuinely cares about you while you’re on tour with ChinaTours.com. If you have any concerns about your tour, be sure to let us know. We’ll do everything can to resolve these as quickly as possible, so you can get back to enjoying your experience.


We offer more choice

With over 100 tour products, ranging from half day walking tours to multi-week adventures, there is virtually no limit to the available choices.

Can’t find what you’re looking for? No problem. We’ll customise a tour specially for you.


Our travel schedules are relaxed

While every tour has a set itinerary, we make sure there is ample time for travelers to wander and discover without a rigid schedule. After all, isn’t that when the best discoveries are made?

Because there is scope on tour for exploration, our guides are able to assist you to discover the exotic, unusual and interesting including optional activities. We think these are perfect ingredients for making beautiful travel memories.


Our accommodation is centrally located

Our accommodation partners have been selected for their centrally located hotels, making it easy for you to make the most of your precious travel time and experience more of the real China while you’re here.

Centrally located means you’ll find our four and five star hotels in the inner city, close to restaurants, stylish shopping choices, and theatres, With heavy traffic a feature of all cities in China, you’ll appreciate the convenient location puts you in easy walking distance to adventure.


Check in with your guide 24/7

When you tour with us, you enjoy 24/7 direct telephone access to your English-speaking tour guide. Once your booking is confirmed with us, we’ll provide the contact details of your guides so you have everything you need on arrival in China. Our guides are trained to be available to support you throughout the tour. No request is too small, so be sure to ask for what you need, regardless of the whether it’s day or night.


Your privacy is protected

Trust is at the heart of every ChinaTours.com customer relationship. We maintain strict protocols around privacy protection.


Your safety is our priority

We understand many Western travelers new to China have safety concerns. That’s why we provide all guests with 24/7 direct mobile contact to their tour guide. You can be confident you will be taken care of every step of your journey.

Check out our frequently asked questions and discover more answers to travelling in China


No early flights

Travelling long distances can be tiring so it’s good to know ChinaTours.com ensures maximum enjoyment and comfort for you while on tour. We have a no early flights policy that means you’ll be well-rested and enjoy your next travel destination.


Eat where and what you want

One of the joys of travel is experiencing the food and culture of your new destination. China offers many diverse food options and we want you to experience as many as possible while on tour with us. For this reason, we provide our customers with freedom and choice. This is why all tour package pricing is provided exclusive of meals.

The benefit to you? You choose the food! Our guides will share insider knowledge and take you to any restaurant you want to experience.

They will also make recommendations based on our carefully curated selection of the restaurants and food choices we feel provide our customers with a special experience.

Want to know more about how we make special travel memories?

Talk to a China travel expert

Get in Touch

Travel Memories

Read what people say about travelling with ChinaTours.com


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Testimonials


Venture798509
Venture798509
Reviewed on June 7, 2026
Tripadvisor score Wonderful and memorable trip from China Tours

June 2026

We had an absolute wonderful time in China. We did the 17 day Spectacular China Vista and China Tours did a fantastic job organizing this trip. All the guides were fantastic and really took care of us. Thank you China Tours.
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Edwin H
Edwin H
Reviewed on June 4, 2026
Tripadvisor score Tour to China, excellent!

June 2026 • Couples

An excellent experience with the company, no forced shopping stops, guaranteed tickets, small groups; in Shanghai we were even alone with my wife, and we received personalized attention throughout. Highly recommended.
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Armin E
Armin E
Reviewed on June 2, 2026
Tripadvisor score Excellent experience with guide Kobe

June 2026 • Couples

We had a great experience in Xi'An. Kobe, our tour guide, took well care of everything we needed to have an excellent and worry free at Xi'An. Truly recommend both China Tour for anyone who wants to visit China.
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clayton l
clayton l
Reviewed on May 29, 2026
Tripadvisor score Personalized tour, anchored in family history

May 2026 • Solo

Mine was an unusual trip, aimed at visiting sites from the mother's life in China, more than 100 years ago. Th China Tours guides and drivers made it possible for me to see every one of places I had identified. IN many cases they did additional background research, finding historical photographs, and identifying locations. All tour logistics (rail, lodging) worked smoothly. I am more than 100% satisfied!
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Clare F
Clare F
Reviewed on May 29, 2026
Tripadvisor score Excellent trip

May 2026 • Couples

We had an excellent experience with this tour company from start to finish. Communication during planning was smooth and responsive, pricing was very reasonable, and every guide we had was friendly, knowledgeable, and attentive. Lee in Beijing was the best! The itinerary was thoughtfully planned to avoid crowds and make travel days comfortable and efficient. Hotel selections throughout the trip exceeded our expectations in both comfort and location. Overall, this was a very well-organized and enjoyable experience, and we would highly recommend this company to anyone traveling in China.
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luca b
luca b
Reviewed on May 27, 2026
Tripadvisor score excellent service

May 2026 • Couples

everything was OK. No trouble nor glitch whatsoever. All guides were nice and very professional. Our china trip was an unforgettable experience.
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ErronW
ErronW
Reviewed on May 21, 2026
Tripadvisor score AMAZING holiday in Yunnan Province

May 2026 • Couples

This is our second China trip with China Tours. Thank you for organising such a fantastic trip Martha! Five stars experience in every way. We chose China Tours again for our trip to Yunnan, after we had a fabulous time in Beijing last year. It’s a 10-day tour which started in Kunming, and then we went to Dali, Lijiang, and Shangri-la. From the moment we were picked up at Kunming airport, getting local sim card, dropped off at the hotel and the places we visited, everything was smooth and we were really taken care of.
The hotels were all excellent with great services and extensive options of breakfast included. The drivers were excellent, especially Mrs. Li who drove us from Dali to Lijiang and to Shangri-la, the car was very comfortable and spacious. We had different guides in every city, they are all very friendly, helpful, and they have deep knowledge of all the places we visited. Especially our guide Caroline from Lijiang and Tsesham from Shangri-la. We spent more time in Lijiang and Shangri-la so we had more time with our guides there. They are truly the experts of their respective cultures, they are attentive, insightful, very kind, and encouraging. We had so much fun! Thank you for making our holiday in China feel special and memorable.
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Jeff B
Jeff B
Reviewed on May 21, 2026
Tripadvisor score Fantastic experience

May 2026

Cannot say enough about this tour. Booking was incredible easy, communication, fantastic we had the great guides, including Lee in Beijing, Helen in Xi’an, Tracy in Chengdu, and John in Shanghai. Everyone was ineligible and brought you perspective. Everything was arranged perfectly, including in country, airfare and high-speed rail we elected five star hotels, and we were not disappointed. I would highly recommend this company.
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